4 New Year’s Resolutions Every Restaurant Should Make, and How to Nail Them
It’s that time of the year again. One minute you’re scrambling for last minute holiday gifts and tidying the house for visitors (hi Mom!), the next thing you know it’s time to snap out of your food coma and celebrate the ball drop in Times Square.
Despite best efforts, it’s difficult to find the time to make New Year’s resolutions — and even harder to make them stick.
But what if you had some help this year?
Consider this: Make just a few resolutions, ones that have revenue impact, and assign someone to execute them. We’re talking about business resolutions, and ones that benefit you personally as well, so you can look at your earnings at the end of January and want to really jump for joy.
With this in mind, we’ve boiled down the 4 best resolutions to boost your bottom line along with the specific how-to’s — so your job is simply to tack this list up on the back-of-house bulletin board, make it your browser home page, or show it to your partner at your next gathering to keep yourself accountable. And then — action.
4 revenue-driving resolutions that restaurants should make for 2017
Resolution #1: Improve your digital presence
How: Snap fresh, new food photos
Ever heard the phrase “Content is king”? This could not ring more true for restaurants. Whether you hire a food photographer or opt to do it yourself, start the year off by putting your food first. Then, don’t forget to share your mouthwatering pics on your website, Instagram and Facebook! Check out our Social Media best practices for pro-tips on how to post your new pics.
How: Give your website a facelift
Your website has never been more important, now that 57% of guests order from a restaurant’s website online daily, weekly, or monthly [source]. For a new look, opt for something visual to whet your customer’s appetite! Squarespace has slick and easy to use templates specifically designed with restaurants in mind, and it’s easier than ever to flip the switch on for your online ordering thanks to the ChowNow x Squarespace integration.
Resolution #2: Take the legwork out of marketing
How: Stock up early on print materials
It’s easy to forget yearly preparation after the holidays. Instead, use the first few weeks of the new year by stocking up early on marketing materials. Get creative with door hangers, re-order flyers to pop into every takeout bag, and schedule reminders on your calendar to reorder quarterly if needed. If you’re a current ChowNow client, reorder any items from our Marketing Menu by filling out this order form. Future you will thank present you.
How: Tap into your local network of influencers
Who would you rather take advice from: a friend or an advertisement? An overwhelming 92% say a friend is their best source of truth [source]. Enter influencer marketing: a powerful marketing tactic not to be ignored in 2017. Draft an email and start outreach to local bloggers and Instagrammers who you’d love to feature your food.
Resolution #3: Improve your internal operations
How: Solve staffing headaches with tech
If you’re like most restaurant owners, you know your day can change drastically by an employee calling in sick or simply not showing up for their shift. Sleep easier at night and improve your team’s scheduling by trying out a new application to ease your woes, such as When I Work or Deputy.
How: Expand your reach with on-demand delivery
Today, customers want everything on-demand. Including their food. Now restaurants don’t need their own delivery drivers or a third party in order to get their food from point A to point B. Online ordering companies like ChowNow give restaurants the ability to fulfill deliveries by tapping into a massive network of couriers who come pick up each order as it’s prepped. If you don’t have delivery yet, or just want to expand your delivery zone coverage, check your eligibility with ChowNow’s Flex Delivery program.
Resolution #4: Cash in on your customers’ resolutions
How: Roll out healthy, seasonal menu items
Losing weight is the most common New Year’s resolution made by your customers, closely followed by staying healthy and fit. Get your customer’s attention in 2017 by whipping up some new, healthy menu offerings. We recommend moving them to the top of your online menu on ChowNow so they’re not missed. Here’s a refresher on how to update your menu in the ChowNow Dashboard.
How: Join forces with a local gym
Take this idea a step further by partnering with a local gym or workout facility (e.g. Crossfit) in your area. We suggest placing business card-sized flyers at the front desk of their facility to target new customers, and return the favor by allowing them to do the same at your restaurant. Your customers literally “eat up” the encouragement to maintain a healthy lifestyle!
There you have it — there are so many ways to boost your brand and sales in 2017. Our suggestion? Get creative, and get going! Your staff (and your wallet) will thank you.
If you’re a ChowNow restaurant client and want to share your resolutions with us, schedule a call — we’re all ears and are here to help. And if you don’t already have online ordering at your restaurant, 2017 is the perfect time to introduce a new revenue stream to your business. Get a free ChowNow demo from one of our experts to get started today!
About the Author
Selena Slavenburg is a member of the ChowNow team and on a constant quest — traveling near and far — to find her new favorite restaurant. She grew up in Northern California but is now location-independent, exploring the world and adding her best food finds to her travel blog @finduslost.
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